Collage of images from a culinary event featuring chefs preparing and presenting dishes, desserts like mini cupcakes and parfaits, a storefront with outdoor seating, people enjoying the event, and dining tables with drinks and appetizers.

GROWTH MARKETING STRATEGY / BRAND MESSAGING / SEO & WEBSITE OPTIMIZATION

The Growth Marketing Strategy That Tripled CuisineStyle’s Demand 

In 2003, Chef Pamela Keith launched CuisineStyle, now recognized as the Bay Area’s premier culinary events company. Based in Burlingame and serving the Greater Bay Area, CuisineStyle has a wide range of individual and corporate clients, philanthropies and even the Obama Administration.

A classically French-trained chef, Chef Pamela earned her Grand Diplôme from the prestigious Ritz-Escoffier École de Gastronomie in Paris, where she honed her skills in Michelin-starred kitchens. Her extensive background includes executive roles and consulting for brands like Williams-Sonoma.

Before partnering with us, CuisineStyle struggled with inconsistent web traffic and underutilized marketing channels. Despite offering world-class culinary experiences, their online presence and brand messaging was not consistently reflecting their expertise.

The Challenge

We partnered with CuisineStyle as a fractional marketing lead to develop and implement a growth marketing strategy that tripled demand. Our strategy focused on enhancing their digital presence, optimizing site performance, and improving messaging. By analyzing traffic, conversions, and engagement data, we are refining product design and marketing strategies, and staying consistent and proactive with their marketing communications.

We’re seeing exciting results from our work together- and we’re just getting started.

OUR IMPACT

Site Traffic

  • 72% year over year increase in website visits

  • 36% year over year increase in website visits of two or more pages or lasting over 10 secs

SEO 

  • 40% increase in traffic from site searches compared to the previous year

  • Website's rankings for key search terms have improved from pages 4 and 5 to page 1

Email Marketing 

  • 100% increase in marketing email click-through rate

  • 50% reduction in email bounces and unsubscribes

  • 3x increase in demand for culinary offerings

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Atelier JKL provides brand marketing consulting from strategic direction to execution. We partner with entrepreneurs driving change through climate, community and craft. As an extension of your team, our partners can support you with projects and interim positions in strategic marketing and creative.