BRAND STRATEGY / BRAND ARCHITECTURE
Pioneering the Next Generation of ClimateTech
DACLab is a third-wave Direct Air Capture (DAC) company reshaping carbon removal with best in class, modular, scalable technology. As the industry matures and the company launches a number of commercial projects across the globe, DACLab approached us to help define a brand strategy that could reflect its credibility, innovation, and serve as the foundation for their go-to-market plans to follow.
Our Approach
We led an end-to-end brand strategy process designed to position DACLab as a trusted leader in carbon removal. This included stakeholder interviews, audience research, brand platform development, core positioning, messaging frameworks, and voice/tone definition. Throughout, we focused on making complex technology and the business case feel clear, compelling, and actionable for partners, customers and investors alike.
Outcome
The result is a distinct brand foundation that speaks to DACLab’s innovative role within the industry alongside a brand archetype and personality that stands out amongst the quickly expanding competition. Excited to support this innovative and globally impactful climate tech company — and grateful to be a part of their journey.
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Atelier JKL provides brand marketing consulting from strategic direction to execution. We partner with entrepreneurs driving change through climate, community and craft. As an extension of your team, our partners can support you with projects and interim positions in brand marketing and strategic creative.
“This brand strategy was just perfect for us.”
— Aditya Bhandari, Co-founder & CEO, DACLab