BRAND STRATEGY / BRAND ARCHITECTURE
Pioneering the Next Generation of ClimateTech
DACLab is a third-wave Direct Air Capture (DAC) company reshaping carbon removal with best in class, modular, scalable technology. As the industry matures and the company launches a number of commercial projects across the globe, DACLab approached us to help define a brand strategy that could reflect its credibility, innovation, and serve as the foundation for their go-to-market plans to follow.
Our Approach
We led an end-to-end brand strategy process designed to position DACLab as a trusted leader in carbon removal. This included stakeholder interviews, audience research, brand platform development, core positioning, messaging frameworks, and voice/tone definition. Throughout, we focused on making complex technology and the business case feel clear, compelling, and actionable for partners, customers and investors alike.
Outcome
The result is a distinct brand foundation that speaks to DACLab’s innovative role within the industry alongside a brand archetype and personality that stands out amongst the quickly expanding competition. Excited to support this innovative and globally impactful climate tech company — and grateful to be a part of their journey.
“This brand strategy was just perfect for us.”
— Aditya Bhandari, Co-founder & CEO, DACLab