Collage of fresh vegetables and fruits, including leafy greens, cucumbers, tomatoes, apples, salad with orange slices, bell peppers, pears, and sweet potatoes, along with smiling farmers and workers harvesting and preparing the produce.

BRAND STRATEGY / BRAND POSITIONING / VISUAL IDENTITY / WEBSITE DESIGN / PRINT DESIGN / CONTENT DEVELOPMENT / SEO

SPORK FOOD HUB: ACCESS TO LOCAL FOOD FOR THOSE WHO NEED IT MOST

Spork Food Hub was started by Hope Sippola and Shayne Zurilgen (co-owners of Fiery Ginger Farm) in the middle of the COVID-19 Pandemic as a response to supply chain challenges that schools in Sacramento County were facing. 

Since their start in the Summer of 2021, Spork Food Hub has expanded to supply fresh local produce to school districts, universities, food security programs, hospitals, and other institutions.

A white compartmentalized tray with a mixed leaf salad, two halves of a kiwi fruit, a serving of green beans, a bread roll, a baked potato with melted cheese, and shredded chicken.

The Challenge

Hope Sippola and Shayne Zurilgen came to us at a pivotal time for their organization. As a quickly scaling business Spork Food Hub was heads down on growth, operations and customer satisfaction. Their brand strategy, marketing and online presence was neither representative nor keeping up with their current activities, customers, and impact.

An infographic titled 'farm to spork' showing the process of farm to table for spork food. It includes three steps: 1. California family farms, 2. Spork food hub in Davis, CA, 3. Experience the difference with packaged food. The background has a pattern of forks.

The solution

Atelier JKL developed a strategic positioning bringing key stakeholders together in dynamic workshops to shape their future direction. A focus on “giving access to local food for those who need it most” was distilled into a powerful vision statement. This vision inspired our creative team to design stunning visual identities and cohesive color palettes for the websites of Spork Food Hub and Fiery Ginger Farm, forging a strong and unified brand presence for these interconnected agri-businesses.

We artfully wove together the stories of both entities and our narrative highlighted the remarkable growth of Fiery Ginger Farm and the impressive impact of Spork Food Hub, showcasing how a vibrant local food system can transform communities and make sustainable, healthy food accessible to all. This project demonstrates the profound potential of local food systems and encourages greater awareness and participation, making it clear that everyone can be part of this transformative movement.

Explore sporkfoodhub.com to learn more about their work in expanding access, empowerment and education to local food in Sacramento County and throughout California.

–––

Atelier JKL provides brand marketing consulting from strategic direction to execution. We partner with entrepreneurs driving change through climate, community and craft. As an extension of your team, our partners can support you with projects and interim positions in strategic marketing and creative.

Laptop and smartphone displaying a website about local food, with images of vegetables, fruits, and farmers.
Two-page flyer promoting Spork Food Hub, a local food procurement solution focusing on sustainable family farms. Includes contact information, images of farmers, produce, and deliveries, with text emphasizing quality, compliance, and farmer empowerment.
A white food truck with the logo 'spork food hub' on the side, parked outdoors with trees and a blue sky in the background.
Orange background with black text that says 'Happy Halloween'.
Shayne Zurilgen, Photo credit Paige Green

“transformative.”

“Working with JKL on rebranding our food hub was transformative. They revitalized our outdated website, showcasing our current offerings and social impact effectively. Their creativity and professionalism exceeded our expectations, significantly enhancing our online presence and engagement.”

— Shayne Zurilgen, Co-Founder, Spork Food Hub